This is my favorite TV commercial series to introduce trip tickets to Kyoto, and was made by JR Toukai (Japanese electric railroad company). These TV commercials are broadcasted in spring, summer, autmun, and winter or more times.
I think the ad target of this TV commercial is mainly everyone except children. And I think that the reason of promoting man narrator is to target not only women but also men. I think it's producer's intention.
And this TV commercial take place in Kyoto, almost at temple or somewhere able to look cherry blossoms and colored leaves. In many cases, there is no people and animal. But sometimes, bonzes and maiko-sans appear. And in every TV commercial, at first, the name of the place appears. And narrator says something to have something to do with the place. And at last, a set phrase appears, 'そうだ、京都行こう（Now then, I'll go to Kyoto）.' Though these TV commercial series have been continuing since 1993, this narrator has not changed.
As I also think so, the company want to think us 'そうだ、京都行こう（I'll go to Kyoto）'sincerely. And many of us could and can think so, this TV commercial has continued by now. Every time when I watch this TV commercial, 'Ah, this time is here...' I think. And I look forward to this TV commercial. I think it is very effective.
I'm sorry for writing a long sentence. Thank you.
I was surprised that there was a kind so much, and the narrator has not changed!!
ReplyDeleteI remember that I saw this TV commercial when I was a schoolgirl.
I went to Kyoto this summer, but I want to go again. And I want to see many beautiful scene where this TVcommercial introduce.
By Yuki.H
A continuing TV commercial series since 1993? This is incredibly amazing! I can say that it is effective in terms of showcasing the beauty of the place and how it changed through the years. This could attract tourist to visit the place, if ever they see this commercial.
ReplyDelete@ Bighorn Studios